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A new year and a new product range at Wincanton Wholefoods

Wednesday 29 January 2014, 16:09
By John Smith

Wincanton Wholefoods' new self-service Field Fare freezers

With the arrival of 2014, Steve at Wincanton Wholefoods has had one of his "re-organising" sessions and moved everything around in the shop. Many know already that this is a fairly regular event, but this time it's not just to tidy the shelves, but to make way for a completely new, complementary range of produce from a company called "Field Fare". Steve had to create enough space for the installation of two freezer units that will contain the Field Fare produce.

Field Fare is an independent family company that specializes in freshly frozen produce and Steve sees this as an ideal way to complement the existing Wincanton Wholefoods ethos of being able to scoop and mix your own foodstuffs. So now, in addition to his extensive range of cereals, Steve is now able to offer an extensive range of "scoop your own" fruit and vegetable mixes that allow you to serve yourself with as much, or as little, as you like.

Wincanton Wholefoods self-service Field Fare freezer

Wincanton Wholefoods self-service Field Fare freezer

As of January you are able to buy freshly frozen fruit, vegetables, bake-at-home pastries and more. And best of all, it follows the principle of many of the other products in the shop – you take as much or as little as you like.

So whether you need a few peas and Yorkshire puddings to go with your dinner, or want to serve up freshly baked croissants for your family breakfast, you'll be able to get exactly what you need, when you need it!

Call in and see for yourself – and have a taste of the samples Steve will have available. If you want further information go to: or ring Steve on 01963 31005.


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