Download e-book for kindle: Million Dollar Maverick: Forge Your Own Path to Think by Alan Weiss

By Alan Weiss

ISBN-10: 1629561266

ISBN-13: 9781629561264

By way of the best way to be triumphant as an entrepreneur, we're besotted with recommendation. in keeping with bestselling writer Alan Weiss, luck is a mixture of opportunism, very disciplined paintings, success, timing, and ignoring such a lot advice.  In different phrases, it potential impressive out by yourself, unique route to success.  In Million buck Maverick, he explains that marketers do not take recommendation, they bring worth after which monetize it. They do what they love and are nice at and give you the option to promote it to humans. They do not--contrary to "conventional wisdom"--chase cash. They allure cash. And so much of all they believe otherwise, act decisively--and, if expertise and timing are with them, be triumphant quickly.  Drawing on over thirty years of expertise as a specialist, speaker, and worldwide professional, Weiss stocks his tale and "Million buck Tips," no longer present in any of his different books, to assist marketers achieve impression, construct self belief, and boost the serious considering abilities they should notice the scoop to quick good fortune

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Additional info for Million Dollar Maverick: Forge Your Own Path to Think Differently, Act Decisively, and Succeed Quickly

Sample text

We would snag balls out of the sewers with coat hangers, since we couldn’t afford new ones. We snuck into the movie theater’s back door, opened by the one kid who entered legally with the money we pooled. Summer vacations meant playing in the schoolyard or in the streets (hence, the balls winding up in the sewers). All of our families were blue collar, lower class. We didn’t begrudge anyone who had more, because we all figured we’d have more someday. We didn’t know exactly how, but we did know we were inserted into a process called schooling that would help us along.

Do you want to set me straight? Have you been thinking about supporting and opposing arguments? Have you considered changing your view? Have you thought that I just might be right? Are you somewhat concerned or even threatened? Do you remember me? Congratulations (if you’re still holding the book)—you’ve experienced what contrarianism can do! Here’s a terrific exercise: choose a half-dozen major trends or activities or beliefs in your field, and debunk them. You don’t have to believe them wholeheartedly, just have some fun casting doubt on them.

My observations of both entrepreneurs and successful corporate executives, as well as groundbreaking organizations, are that they don’t march to the beat of a distant drummer; they create their uniquely personal music. S. Marine Corps’ branding (“a few good men”), which accentuated selectivity, scarcity, and high status for enlistment • BMW’s “ultimate driving machine” slogan, when safety and economy were being touted by others • Apple’s emphasis on design, which subordinated engineering and promoted aesthetics as being important in hardware • Certain dog breeders’ choice to specialize solely in white German shepherds, which old-school dog snobs consider a freak caused by recessive genes, but which are now immensely popular with the public (as an independent breed, white shepherds would be in the top quartile) • Rod Stewart’s move from rock to standards, with a voice barely up to it but a passion that’s unmistakable, creating an entirely new following (my wife being a devotee) How does comfort with “being different” help us in our work?

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Million Dollar Maverick: Forge Your Own Path to Think Differently, Act Decisively, and Succeed Quickly by Alan Weiss

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