Download e-book for iPad: How to start a niche business on Internet by Joe Tiew

By Joe Tiew

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It's not about giving him the upper-hand in a way that is detrimental to you. It simply means that you create more in equivalent cash value than you take. Let's say that you offer your JV partner access to your opt-in list in exchange for a reduced rate on his copywriting services. His standard rate is $3,000 per letter, but he's dropping the price down for you to $800. In return, you send him your leads. The long-term value of those leads to his bottom line is $25,000. So, you just gave him $25,000 for a $3,000 sales letter!

You split test. Split testing works like this: 1. You have at least two advertisements you'd like to test against each other. 2. You test the same element from each ad, one at a time: Headline for Ad #1 is pitted against Headline for Ad #2. Only after you determine which headline is the winner do you begin testing Body Copy for Ad #1 against Body Copy for Ad #2. 3. When you determine which headline pulls best with which piece of body copy, you now have what is known in direct marketing as your “control”.

What are they providing in terms of time or money? How long will the partnership remain in effect? Under what conditions might it be terminated? You need to get all of these things in writing, in a formal contract, signed on the dotted line. Your best bet is to hire an attorney to draft up the agreement. Pay Per Click Here's where all of the keyword research you did comes in handy. You need to pull out your list and choose about a dozen keywords for a test campaign. The test campaign is a must.

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How to start a niche business on Internet by Joe Tiew

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