By Douglas Eyman
What's “digital rhetoric”? This publication goals to reply to that question via taking a look at a few interrelated histories, in addition to comparing quite a lot of equipment and practices from fields within the humanities, social sciences, and knowledge sciences to figure out what may represent the paintings and the area of electronic rhetoric. the appearance of electronic and networked verbal exchange applied sciences activates renewed curiosity in easy questions such as What counts as a text? and Can conventional rhetoric function in electronic spheres or will it have to be revised? Or can we have to invent new rhetorical practices altogether?
Through examples and attention of electronic rhetoric theories, equipment for either studying and making in electronic rhetoric fields, and examples of electronic rhetoric pedagogy, scholarship, and public functionality, this ebook grants a vast evaluate of electronic rhetoric. moreover, Douglas Eyman presents ancient context through investigating the histories and limits that come up from mapping this rising box and through concentrating on the theories which have been taken up and revised by way of electronic rhetoric students and practitioners. either conventional and new tools are tested for the instruments they supply that may be used to either learn electronic rhetoric and to in all likelihood make new varieties that draw on electronic rhetoric for his or her persuasive strength.
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Extra resources for Digital Rhetoric: Theory, Method, Practice (Digital Humanities)
The second is not so much a definition as an example of digital rhetoric analysis in practice, focusing on “the digital rhetoric of the virtual state” (80). This portion of her chapter is similar to the approach taken by Warnick (2007) in the sense that the focus is upon the uses of rhetoric in the public sphere. Losh examines “four specific twenty-first-century fields in government rhetoric”—institutional branding, public diplomacy, social marketing, and risk communication. For each of these fields, Losh points out the ways in which digital rhetoric is being employed and how digital affordances and constraints affect rhetorical moves made by governments and large organizations when communicating with a range of audiences.
By inserting the individual text into a network of other texts, this information medium creates a new kind of textual entity—a metatext or hypermedia corpus. ” He argues that “[a] rhetorical theory of the contour— augmented, perhaps, by a practical technique of contour representation and navigation—could yield an important shift in our understanding of hypertext. It could allow us to move beyond the concept of the text as a fixed hierarchy (a transformation which collaborative, multi-user hypertexts will demand) while at the same time retaining a sense of the text as an articulated process or object-event” (“Contour and Line”).
44–45) The notion that drawing on classical rhetoric can help defamiliarize contemporary approaches is an interesting one, and she uses this approach as leverage to argue for a stronger theorization that “regenders” and “reraces” classical rhetoric at the same time that she deploys it as an interpretive lens for both video and screen. In order to effectively meet both of her goals, she argues that we should not begin with Aristotle, as most other scholars have, but to go back to the Sophists, and to Isocrates in particular: by reconstructing Isocrates, we are able to reconstruct classical rhetoric from a series of inert prescriptions (for example, that classical rhetoric is dominantly oral/aural and that writing is peripheral, not influential, or just another convenient tool) and from lists (for example, that classical rhetoric consists of three kinds of speeches, six parts of an oration and so on) into a comprehensive system that depends on weaving articulation and thought, places an emphasis on the production of discourse, and is not confined to the analysis of discourse.
Digital Rhetoric: Theory, Method, Practice (Digital Humanities) by Douglas Eyman